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Whitecap Sports Group (WSG) is a sports investment banking and advisory firm, with a primary focus on representing clients in sports ownership transactions – whether that consists of locating acquisition opportunities for prospective buyers, or assisting current team owners in finding strategic partners.

We offer a comprehensive, flexible, client-driven approach to solutions, leveraging long-standing relationships, and substantial experience not only in  consulting on sports ownership, but also in the specific verticals in which our clients'  target opportunities occur.  

WSG partners, advisors, and associates have consulted on sports-related opportunities internationally – assisting team owners, leagues, municipalities and entrepreneurs in achieving their collective goals.  Our team conducts all discussions on a highly confidential basis.


 Practice AREAS 

Team Ownership/Buy-Side Advisory


Working as buy-side advisors for individuals or entities seeking ownership of a sports franchise or related business.

Team Ownership/Sell-Side Advisory


Advising and assisting team owners and entrepreneurs in locating strategic partners  and equity partners

Valuation Analysis


Provide independent industry value analysis as it relates to comparable transactions, prior operating results, and current economic projections


WSG partners, advisors, and associates have worked on behalf of a wide variety of clients, including ownership groups, prospective ownership groups, and/or sports-related businesses affiliated with the following leagues: 


Major League Baseball (MLB), Minor League Baseball (MiLB), National Hockey League (NHL), Major League Soccer (MLS), National Basketball Association (NBA), NBA G-League (NBAGL), American Hockey League (AHL), ECHL, Atlantic League of Professional Baseball (ALPB), British Columbia Hockey League (BCHL), Northwoods League (NWL), Prospect League (PL), New England Collegiate Baseball League (NECBL), Futures Collegiate Baseball League (FCBL), West Coast League (WCL), Major League Lacrosse (MLL), National Lacrosse League (NLL), American Association of Independent Professional Baseball (AA), League of Legends (LoL), Overwatch League (OWL), Frontier League (FL), Perfect Game League (PGL), Champions Indoor Football League (CIF)



Interested in staying informed on potential ownership opportunities in sports? Submit your information to us below.

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Whitecap Sports Group

100 North Tampa Street

Suite 2165

Tampa, FL 33602

Securities transactions conducted through StillPoint Capital, Member FINRA/SIPC, Tampa, FL.  Certain Members of Whitecap Sports Group are Registered Representatives of the broker dealer StillPoint Capital, LLC.  Whitecap Sports Group and StillPoint Capital, LLC are not affiliated entities.