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Whitecap Sports Group (WSG) is a sports M&A and advisory firm located in Tampa, FL. Our core business is aligning and advising investors on sports related opportunities, with a primary emphasis on sports team ownership transactions. We operate across both major and minor league team sports, as well as within sports technology and facilities.


  Major League Limited Partnerships* 

A significant area of focus for Whitecap Sports is limited partnerships in major league sports franchises. Unlike sports ownership/private equity funds, WSG provides prospective investors with access to direct equity interests in major league teams, and sell side services to existing team owners who hold minority interests and are seeking to divest. We do not offer to acquire limited partnership interests at a steep discount. WSG will assist team owners in achieving current fair market value for their ownership stake, and for prospective investors, we offer opportunities where they have full autonomy over the market, acquisition price, holding period and exit strategy. Contact us for a confidential discussion on how we can assist in this regard.

Practice areas

  Team (Seller) Advisory Services* 

Working with team owners to assist in positioning their asset (full, majority, or minority equity interest) for potential sale.  WSG's process starts with a valuation analysis and assessment of fair market value done by our internal investment banking associates, and continues through market research, buyer procurement, negotiation, contract, and approval stage(s).  


Buy side representation is an appropriate option in cases where specific criteria is determined, and WSG associates are needed to proactively uncover opportunities on behalf of a prospective buyer.  This work can be done across all major and minor leagues, and in most geographic territories.  This process leverages long standing relationships, our in-house research desk, and not only unlocks opportunities for team acquisition and ownership, but assists throughout the offer, negotiation, contract and approval stages.

 Investor (Buyer) Advisory Services* 

* securities transactions are conducted through GT Securities, Member FINRA/SIPC, and by WSG associates who are affiliated with GT Securities.  Whitecap Sports Group is not affiliated with GT Securities.

  Capital Raise Services* 

WSG is able to offer consulting and advisory services that are outside traditional team ownership acquisition parameters and better aligned with new or growing sports related ventures that require additional capital through private investment, or ongoing, stable ventures that are looking to position for an exit strategy.

Not sure if you want to commit to testing the market?  WSG can assist with a brief or robust analysis of market conditions, comparable transactions, and industry trends, in order to provide a current assessment as to what the market may offer.

  Valuation Analysis* 

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WSG partners, advisors, and associates have worked on behalf of a wide variety of clients including ownership groups, prospective ownership groups, and/or sports-related businesses affiliated with the following leagues:

Major League Baseball (MLB), Minor League Baseball (MiLB), National Hockey League (NHL), Major League Soccer (MLS), National Basketball Association (NBA), NBA G-League (NBAGL), Major League Rugby (MLR), American Hockey League (AHL), East Coast Hockey League (ECHL), Frontier League (FL), Atlantic League of Professional Baseball (ALPB), British Columbia Hockey League (BCHL), Northwoods League (NWL), Prospect League (PL), New England Collegiate Baseball League (NECBL), Futures Collegiate Baseball League (FCBL), West Coast League (WCL), Major League Lacrosse (MLL), National Lacrosse League (NLL), American Association of Independent Baseball (AA), League of Legends (LoL), Overwatch League (OWL), Perfect Game League (PGL), Champions Indoor Football League (CIF)



Interested in staying informed on potential ownership opportunities in sports? Submit your information to us below.

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